Catt McLeod, vice president Elegant Hotel Collection, joins Boutique Hotelier in conversation to celebrate a fantastic year of achievements across the industry and a welcome return as sponsors of the Boutique Hotelier Awards 2024.
“Bringing people together around a set of common values and beliefs is what Elegant Hotel Collection is all about,” shares Catt. “We are delighted to be sponsoring the Boutique Hotelier Awards, it’s so important to take the time to champion the amazing teams and individuals who are making a real difference across the industry.”
As a pioneering global soft brand, Elegant Hotel Collection is driving transformation by bringing independent luxury hotels into a global movement that champions the authentic brand and guest experiences that modern luxury travellers are increasingly searching for.
“We launched Elegant Hotel Collection at last year’s Boutique Hotelier Awards,” continues Catt. “Given that our brand has grown from a genuine desire to champion the work of passionate and inspirational hoteliers, I couldn’t think of a more fitting occasion.”
As a global soft brand, Elegant Hotel Collection empowers independent luxury hotels to succeed by helping them to meet the evolving demands of modern luxury travellers, providing member hotels with the tools to capitalise on emerging opportunities and giving them the power to future-proof their businesses.
“Data shows that sophisticated travellers are searching for unique and authentic experiences,” says Catt. “Whilst global multi-brand operators are responding by redefining their niches, we believe that truly independent luxury hotels are uniquely placed to meet this growing demand.”
“Read the full article.
Learn more about Boutique Hotelier boutiquehotelier.com