London, UK, 11 September 2024: Luxury soft brand Elegant Hotel Collection, enhances its global presence through a new partnership with sales and marketing company Discover the World, engaging 60 sales offices globally.
The new agreement bolsters the luxury representation services provided by Elegant Hotel Collection, a global soft brand uniquely positioned to drive significant value to independent luxury hotels worldwide.
Powered by HotelREZ, Elegant Hotel Collection combines global representation with worldwide distribution and technological innovation to provide independent luxury hotels with unparalleled sales, marketing and revenue opportunities.
The collaboration with Discover the World sees Elegant Hotel Collection strengthen its global soft brand offering, unlocking new commercial opportunities for independent luxury hotels seeking to maximise their potential on a global scale.
Driving visibility and incremental business across key corporate, leisure and MICE markets, Elegant Hotel Collection members will benefit from an enhanced global trade sales outreach programme encompassing incremental luxury RFP generation, bespoke agency blitz activities, global roadshows and tradeshow participation, digital sales and marketing activity and more.
Tracy Mance, senior director of global sales at Discover the World, said: “We are delighted to welcome Elegant Hotel Collection powered by HotelREZ into the Discover the World portfolio. By harnessing our trade and brand marketing network, alongside HotelREZ, hotels are offered an unparalleled global footprint. This strategic approach aims to drive incremental business across luxury leisure, MICE (Meetings, Incentives, Conferences, and Exhibitions), groups, and corporate RFPs (Request for Proposals). With a focus on high on-property spend – ensuring optimal returns while maintaining the right cost of sale.”
Mark Lewis, CEO and founder of HotelREZ, said: “Our partnership with Elegant Hotel Collection has allowed us to tap into Discover the World’s wealth of resources and benefits, providing greater opportunities for our hotels to drive sales. We are constantly seeking ways to improve hotels revenue streams through innovative solutions. Partnering with Discover the World presents us with the most efficient and – we believe – quality driven approach of growing our business globally. We look forward to connecting more hotels with even more bookers, and helping our hotel partners further enhance their revenues and profitability.”
Elegant Hotel Collection is powered by HotelREZ, one of the leading technology and distribution companies in the world. Celebrating 20 years of excellence in 2024, HotelREZ has been driving value to independent luxury hotels for two decades and is continuing to invest in its expansion.
Discover more about HotelREZ at www.hotelrez.com
About Discover the World
Discover the World is the most innovative global sales representation leader in the travel industry with a worldwide network of 85 offices in more than 60 countries and a portfolio of over 95 clients. With its sales, marketing, and business process outsourcing services, the work of Discover the World leads to tremendous growth for its clients and trade industry partners in every corner of the world.
For more information about Discover the World please visit www.discovertheworld.com.