• ELEGANT HOTEL COLLECTION

Elegant Hotel Collection partners with BLLA

Elegant Hotel Collection partners with BLLA

Elegant Hotel Collection partners with BLLA 1800 1005 Elegant Hotel Collection

Elegant Hotel Collection has announced a new partnership with the Boutique Luxury Lodging Association (BLLA).

“We are thrilled to be positioning Elegant Hotel Collection at the forefront of the boutique hotel movement through our new and impactful partnership with BLLA – Boutique & Luxury Lodging Association,” said Anna Payne, Director of Marketing, Elegant Hotel Collection.  “As a pioneering luxury soft brand, we are delighted to be joining a like-minded community of hoteliers, creators and innovators as we come together to champion the art of authentic luxury hospitality worldwide.”

Founded in 2009, the BLLA was created to unify, empower, educate and advocate for a growing community of creators within the dynamic realm of boutique lifestyle—not only establishing and maintaining industry standards, but boldly advancing its cultural impact and category innovation.

“We are pleased to welcome Elegant Hotel Collection as our newest BLLA Vendor Partner,” said Ariela Kiradjian, Partner & COO BLLA. “BLLA was founded in answer to the expressed need for the industry’s collective voice. Our members have a resource that understands their specific needs and niche market.”

Today BLLA has members around the world. As the lifestyle industry sees an ever-increasing demand from discerning boutique-seeking clients, BLLA is primarily dedicated to creating greater economic success for independent hotel owners by helping them level the playing field against larger brands and chains.

“The Elegant Hotel Collection brand has grown from a desire to champion the work of passionate and inspirational hoteliers,” added Catt McLeod, Vice President Elegant Hotel Collection. “We are thrilled to be joining a community that is an extension of our own. As an innovative global soft brand, our goal is to empower independent luxury hotels to succeed and we look forward to supporting BLLA members in our mission.”


Learn more about becoming an Elegant Hotel Collection member hotel | Click here

Learn more about BLLA | Click here